E-commerce Enters Grocery Market
After IT products, appareals, mobile phones now the E-commerce companies are entering into grocery market in which they will closely work with the local retailers to provide the grocery products at door step to the customers.Amazon, Flipkart, Snapdeal are the first one to provide this facility. Amazon has started this facility by name Amazon- now in Bengaluru where in the customer can book the grocery through mobile app and the company will deliver the goods within 2- 4 hrs. Another e-commerce giant flipkart is entering into this business where in it will sell the grocery products on its online store. On the same line HUL also has come up with humarashop.com in Mumbai which will sell products of all brands. This is an good opportunity for small retailers who have e-commerce site and once those who don’t have their own site can tie up with these giants to grow their business. As per the survey by Google and Brain and Co. it is said that till 2020 the online sales of beauty, food, detergent and babycare products will go upto 30,000 crores which is only 5% of the total sales of FMCG and at present the FMCG market is worth 50 billion dollar and the market share of online business in only 0.3% which shows the high potential and opportunity in this area of business.